What is the best marketing company you know?

Marketing is a "social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and values with others." It is an integrated process through which companies create value for customers and build strong customer relationships in order to capture value from customers in return.

Marketing is used to create the customer, to keep the customer and to satisfy the customer. With the customer as the focus of its activities, it can be concluded that marketing management is one of the major components of business management. The evolution of marketing was caused due to mature markets and overcapacities in the last decades. Companies then shifted the focus from production more to the customer in order to stay profitable.

The term marketing concept holds that achieving organisational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions. It proposes that in order to satisfy its organizational objectives, an organization should anticipate the needs and wants of consumers and satisfy these more effectively than competitors.

Squidoo is a community website that allows users to create pages (called lenses) for subjects of interest. Squidoo is in the top 500 most visited sites in the world, and in the top 300 most viewed in the United States.Squidoo.com traffic details Alexa.com. Squidoo grew 91% in 2008, and had 900,000 handbuilt lenses as of February 1st, 2009.